Duck Dynasty® Scratch-Offs have arrived
at Hoosier Lottery
INDIANAPOLIS (Feb. 4, 2014) - One of America's most popular families is now a part of the Hoosier Lottery game offerings!
Beginning Feb. 4, Duck Dynasty Scratch-offs will be available to Hoosier Lottery players. This $2 ticket, which includes a top prize of $10,000, will feature five different scenes of Robertson family members made popular in A&E's Duck Dynasty TV show. The Hoosier Lottery announced in its November 2013 public commission meeting that it would be launching the Duck Dynasty game, based on the strength of the Duck Dynasty brand and the success of like games in other states.
Currently, fans can not only watch Duck Dynasty, but now, they can add the Hoosier Lottery Scratch-off to their collection of Duck Dynasty items and have a chance at winning a cash prize at the same time!
To specifically reach fans of the show that might be most interested in the ticket, the Hoosier Lottery will be undertaking what might be considered non-traditional routes, including advertising in publications like Game & Fish Magazine, near stores that sell hunting and fishing equipment, and on the Duck Dynasty TV show itself.
Duck Dynasty joins the Hoosier Lottery's roster of Scratch-off games, available at over 4,000 retailers across the state of Indiana. Leading the Scratch-off pack is the popular Hoosier Millionaire, the first Scratch-off game ever available to Hoosier players, which has been revamped in honor of the Lottery's 25th anniversary.
The Hoosier Lottery reminds all players to play responsibly. Must be 18 or older to play. Gambling Addiction Referral Line: 800-994-8448.
ABOUT THE HOOSIER LOTTERY: Hoosier Lottery distributions benefit every county throughout Indiana. Each fiscal year, the Hoosier Lottery contributes $30 million to local police and firefighters' pensions, and $30 million to the Teacher's Retirement Fund. In fiscal year 2012, $147.6 million in Hoosier Lottery earnings helped reduce motor vehicle excise taxes by 50 percent.
To learn more about the Hoosier Lottery, visit www.hoosierlottery.com and follow on Facebook and Twitter.
For more information, please contact Stephanie McFarland at firstname.lastname@example.org.