December 27, 2012

Hoosier Lottery holding open casting calls
for new advertising campaign

First casting call to be held Saturday at Castleton Square Mall

Imagine ThatINDIANAPOLIS – The Hoosier Lottery is looking for some real, everyday Hoosiers to feature in its new “Imagine That” advertising campaign and the first of five open casting calls is set for Saturday at Castleton Square Mall in Indianapolis.

Auditioning for a spot in the new ad campaign is easy. Anyone 18 or older interested in participating will simply be asked to step up to a microphone and share their dreams by talking about what they would do if they won some money from the Hoosier Lottery.

A handful of the dreams shared during the casting calls – specifically those that capture the essence of what it means to be a Hoosier – could be featured in the new campaign, which kicks off in March 2013. The campaign is expected to be featured in numerous formats including TV, newspaper, online and billboards.

“We’re excited to create an advertising campaign that is as unique as the diversity of people who call Indiana home,” said Jessica Powell, vice president of marketing for GTECH Indiana, working on behalf of the State Lottery Commission. “This work will be done 100 percent by Hoosiers, for Hoosiers and will be fueled by our dreams.”

Saturday’s casting call at Castleton Square runs from 11 a.m. to 2 p.m. Additional open casting calls will be held in January in South Bend, Fort Wayne and Evansville.

Auditions are not limited to those that attend one of the public events. Interested participants can also submit their own video to the Hoosier Lottery’s YouTube channel, located at

The mission of the Hoosier Lottery is to maximize net income for the state in a socially-responsible manner. In fiscal year 2012, the Hoosier Lottery generated $211 million in surplus revenue which was used to significantly reduce the motor vehicle excise tax for all Hoosier drivers and also supported the pension funds for retired Indiana teachers, police and firefighters. Player prizes for the fiscal year totaled $533 million and $60 million was earned by Indiana retailers on the sale of Hoosier Lottery products.

Since its inception in 1989, the Hoosier Lottery has produced more than $4.2 billion for the citizens of Indiana, $1 billion in commissions and bonuses for participating Indiana retailers, and has paid out more than $8.9 billion in player prizes.

The Hoosier Lottery reminds all players to play responsibly.


For more information, please contact Al Larsen at or 317-264-4805.



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