December 5, 2012

Hoosier Lottery hosts retailer advisory
board meeting in South Bend

INDIANAPOLIS –  Hoosier Lottery management met with South Bend retailers Wednesday as part of a new series of retailer advisory board meetings. 

The retailer advisory board meetings are designed to strengthen the Lottery’s partnership with retailers around the state by providing an interactive forum for the sharing of insights between Lottery management and its network of more than 4,000 retailers.

The South Bend meeting brought key retailers from the local market together with Hoosier Lottery management to discuss the current business climate for Lottery retailers. 

Hoosier Lottery officials also presented to retailers the key points of its strategic plan, which will responsibly generate more than $200 million in new retailer commissions during the first five years of the plan. In return, Hoosier Lottery management sought direct input from retailers on how the Lottery can better serve the specific business needs of Lottery retailers in the South Bend area.

“Listening to our retailers is crucial to our mutual success. ” said Connie Laverty O’Connor, CEO of GTECH Indiana, working on behalf of the State Lottery Commission of Indiana. “The voice of our retailers is the same voice that speaks to our players day in and day out – which means they also hear what our players are saying.  We can gain tremendous insight from listening to our retailers, and insight drives innovation. Innovation is the key to meeting the needs of our retailers in an ever-changing marketplace.”

Wednesday’s meeting is part of an ongoing series of meetings held with retailers in markets around the state of Indiana. The Hoosier Lottery met with retailers in the Fort Wayne area Nov. 7 and in Indianapolis Dec. 4.  Hoosier Lottery management will meet with retailers in the Evansville area Dec. 12.


For more information, please contact Al Larsen at or 317-264-4805.


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